How to Market Your Birth Films to Reach the Right Clients
(A Guide for Soulful Birth Filmmakers Ready to Be Found)
An intimate hospital moment during labour — a birthing person holds gas for pain relief while their partner wraps an arm around them in steady, loving support offering an icy pole for energy. This still encapsulates the kind of real, emotive storytelling that sets birth filmmakers apart — and draws in the right clients when marketed with intention.
You’ve poured your heart into creating a birth film that captures the raw, sacred beauty of a moment that can never be repeated. But how do you make sure it reaches the kind of clients who will truly value it?
Marketing doesn’t have to feel loud, inauthentic, or pushy. In fact, the best marketing for soulful birth films is grounded in clarity, connection, and storytelling.
Here are our best tips for how to market birth films in a way that feels aligned with your work and effective in drawing the right clients your way.
1. Define Who You’re Speaking To
Marketing starts with knowing your people. Are you speaking to first-time parents? Homebirth families? Midwifery-led care seekers? Get specific.
What do they care about most? What do they fear? What kind of legacy are they trying to preserve?
Create content that speaks to their emotions, not just your services.
A banner from the Lauren and Douglas “Work With Us” page showing their signature branding — emotive birth footage plays beneath the bold heading “Birth Photography and Videography.” This first impression powerfully conveys their story-first approach to client connection.
2. Talk About the Experience, Not Just the Product
Yes, you create beautiful films. But what do they feel like?
Instead of saying, “Now offering birth videography packages,” try:
"The sound of your baby’s first cry. The way your partner looked at you in that moment. These are the memories you don’t want to fade."
Use your captions, emails, and web copy to show the heart behind the offer.
3. Optimise Your Website for Search (SEO)
Make sure people can find you when they’re searching for a birth filmmaker.
Use keywords like "birth videographer [your city]" and "birth film packages"
Create a dedicated landing page for films
Include testimonials that mention video
Want help? Read our blog on SEO for birth filmmakers.
A screenshot from Lauren and Douglas’ Townsville-specific birth storytelling collections. The emotional black and white image of a partner cradling a newborn beside a birthing person is paired with an invitation to explore local birth + film packages. Their pine tree logo and “Tell me more” call to action anchor the page in heartfelt connection and clear marketing strategy.
4. Share Your Work Strategically
You don’t have to post every frame. Choose snippets that tell a mini story:
The first 10 seconds of a partner’s voiceover
A tearful moment from a postpartum scene
A gentle transition from labour to birth
Pair your clip with a caption or quote that invites reflection.
"This isn’t about filming everything. It’s about feeling something."
A heartfelt client quote overlays a moving sequence of black and white birth footage: “...the grit, the struggle, the elation, the tenderness, the relief, the miracle, the joy, the undiluted love... Dania captured it.” Real words, real emotion — the kind of caption that helps potential clients feel the story before they ever press play.
5. Educate as You Share
Most people still don’t know birth videography exists—or they assume it’s graphic, chaotic, or awkward.
Help your audience reimagine it:
"Birth films aren’t about watching everything. They’re about feeling everything."
Consider a pinned Instagram post, highlight, or blog that walks potential clients through what to expect.
6. Make It Easy to Take the Next Step
Whether it's joining your email list, booking a discovery call, or watching a sample film, make your next step obvious and low-pressure.
Clear CTA buttons on your site and captions matter more than you think.
Want to see a soulful call-to-action in action? Join the Soulful Storytellers VIP List.
Final Thoughts: Your Work Deserves to Be Seen
Marketing soulful birth films isn’t about shouting the loudest. It’s about showing up with honesty, intention, and heart.
When your message aligns with your mission, the right people will find you.
They’re already looking. You’re just helping them see that you’re the one they’ve been searching for.
🎥 Need More Support Reaching the Right Clients?
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Let’s market in a way that feels human.
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Written by Dania Lauren, award-winning birth filmmaker, storytelling educator, and co-creator of Soulful Storytellers, a creative community for photographers and filmmakers looking to elevate their storytelling craft. Through her studio, Lauren + Douglas, Dania creates emotive, documentary-style films for families and brands who value stories that feel as meaningful as they look.
